Most beer enthusiasts might have heard of draft beer (生ビール / nama biiru) which is unpasteurized beer stored into kegs and served straight...

Modern Japanese culture obsesses about the sugary-sweet and downright adorable (aka kawaii) like no other. Sure, we do know that the...

Home to unspoiled rural landscapes and historical treasures, head over to the Tohoku region (東北地方/Tōhoku Chihō) for a plethora of outdoor...

Sake and shochu are both traditional Japanese alcohols, but they are greatly different in terms of ingredients, producing processes, alcohol

Our retail store at HIS online eMall is officially opened with a renewed travel + souvenir store concept! Although our travel plans may...